I'm Graeme Ford. I build websites and online stores, from Pretoria, start to finish.
Plenty of good businesses sell well face to face. Customers like them, the work is good, and word gets around. Then someone looks them up, and there is nothing there, or something that undersells them.
That gap costs sales every week. I close it: from a one-page Starter Site for a business taking its first step online to a full online store, built properly and registered in your name.
I started building websites in 2006 and registered The Design Hammock as a company in 2021. Along the way I earned a BSc in Biotechnology and an Honours in Bioinformatics at the University of Pretoria, then worked as a senior web developer and DevOps engineer at the South African SDG Hub (SASDG Hub), including on the South African COVID-19 Vulnerability Map.
Science gave me the habit I build with: check everything, write it down, make it repeatable. So your price is in writing before work starts, every stage is something you can see, and a launch is tested before anyone announces it.
A small business, for small businesses: I run one too, and you work with me from the first call to handover.
Nothing your business depends on sits in my name.
Domain, platform, analytics and payments, registered to you. I look after them; I never own them.
Design and code are yours once the final invoice is paid, with a certificate to show it.
If we stop working together, everything is handed over, documented, within 10 business days.
I keep no login that would lock you, or your next developer, out.
Amelia Cockeran
"We had a great experience working with The Design Hammock. From start to finish, the communication was excellent—they kept us informed throughout the process and were always quick to respond to any questions we had. The..."
3 months ago
Carl Fabian
"Graeme is super knowledgeable, helpful, and patient. Which is great because I understand nothing. Yet somehow I have an amazing website, getting me excellent exposure and doing wonders for my business. 15/10 would recom..."
4 months ago
Alicia Butt
"Fantastic designer, fast high quality services and good prices. Did a fantastic job at designing a web-site and flyers for Char-Vogue Beauty Salon."
8 years ago
The person who scopes your project is the person who builds it. Everything is in writing, and you get the honest answer even when it costs me the job.
Yes. It makes me faster, not careless: the decisions and the quality checks stay mine.
South African businesses that want their website or online store done properly the first time, from a one-page Starter Site to a full store.
Answer three questions. What you need, your industry, and how many people work there.
Book a call. A phone call or a video call. There is nothing to prepare.
Your quote in writing. One fixed price for the work. Asking costs nothing.
