YOUR BUSINESS, PROPERLY ONLINE
I'm Graeme, and I build business websites, Shopify stores, and the systems behind them, from Pretoria. Every build leaves with visitor tracking, the legal cookie pop-up, and legal pages done, with every account in your name. Payments, delivery, and your products on Google and Meta get quoted line by line. Fixed price, signed scope, 100% of it yours at handover.
Your website is probably costing you customers right now
Most South African businesses lose leads every day to slow websites, invisible search rankings, and security gaps they never knew existed.
See the delivery processVisitors won't wait
Slow pages lose you leads. By the time a slow site loads, your prospect is reading a competitor's offer.
Your competitors rank higher
Weak SEO and pages with little real content slide down Google with every update.
One breach costs everything
Outdated software and weak logins leave your customers' data exposed. POPIA, South Africa's data-protection law, carries real penalties.
Launch sooner. Fewer surprises. Better results.
AI multiplies what I can deliver solo, so your project moves at team speed with founder-level attention.
Free intro call
Defect warranty
Code ownership
Account managers
What I build
The right solution matched to your stage of business.
Websites that rank
Wix Studio sites for SA businesses that need to be found. Fixed price, signed scope.
- SEO-first for local search
- Launch sites to authority builds
- Mobile-first, fast-loading
Stores that sell
Shopify stores for SA businesses, from your first product to catalogues of 150+ products.
- Fixed-price builds, signed scope
- Catalog migration priced per product
- Big catalogs start with an Audit, not a guess
Care, hosting & rescue
Already have a site? I maintain it, host it, secure it, or rescue it. WordPress emergencies welcome.
- Care plans: updates, backups, and changes handled
- Managed, monitored hosting
- Malware removal, with a 30-day re-infection warranty where I've hardened the site
Need custom software: a web app, a dashboard, an integration? That work starts with a paid technical Audit, so the quote is built on facts instead of optimism.
Not sure what you need? That's a solvable problem.
When the outcome's clear but the path isn't, I don't guess or pad the quote. I run a paid technical Audit of your site, store, or app. You get a written plan, prioritised fixes, and one fixed price, before any code is written. Go ahead within 30 days and 50% of the Audit fee comes off your build.
What I've shipped
Four recent builds for South African businesses, each linked to the live site. Every project shipped with a signed scope and full handover. Browse the rest in the portfolio.
Drop Zone
Took an in-person apparel brand online, ready to trade from day one.
Rollaway
Opened a new direct-to-consumer sales channel nationwide.
MetPrep Engineering
Unified 3-brand engineering group under one digital ecosystem.
Fithari
Credible multi-sector enterprise identity for investors and partners.
Fabian ELITE
Converts website visitors into booked trial sessions.
Why businesses trust a solo founder over an agency
"I don't hide behind a team. When you hire The Design Hammock, you get me, from first call to final launch."
Start with a free 15-minute call
15 minutes. No obligation. Just a conversation about what you're building.
Explore the development process or browse recent projects.
Common Questions
I put South African businesses properly online. I'm a founder-led studio in Pretoria, building on Wix Studio, with Shopify for online stores. Every build also leaves with visitor tracking, the legal cookie pop-up, and legal pages done, every account in your name. A project can go all the way to a custom web application.
Every project is quoted as one fixed price against a signed scope. No hourly meters, no surprise invoices. I don't publish price lists because no two projects are the same; you get your number on the free 15-minute fit call or in the written proposal, before you commit to anything.
You do, 100%, transferred at handover once the project's settled. Your domain, hosting or platform subscription, and analytics accounts are registered in your name from day one, and there's no vendor lock-in.
I'm based in Pretoria, South Africa, and I work with clients nationwide. It's a by-appointment studio that runs on WhatsApp, email, and calls, so your location isn't a constraint.
I work Monday to Friday, 08:00–16:00 SAST, with weekly progress updates by WhatsApp and email so you always know where things stand.
Tell me about your project through the short form on the Start a Project page. It's the front door for every enquiry, even if we've already chatted on WhatsApp. I'll review it and point you to the right next step: a free fit call, a fixed-price proposal, or a paid technical Audit.