FROM IDEA TO LAUNCH,
A structured, transparent process refined across real projects. You always know what's happening, what's next, and exactly what you're paying for. No black boxes. No guesswork.
Where web projects go off the rails
Most failures share the same three root causes. My process exists to prevent every one of them.
Scope Creep (when the goalposts keep moving)
Requirements keep shifting because nobody locked down deliverables upfront. Timelines stretch, budgets bloat, and nobody knows what 'done' looks like.
No Process
Ad-hoc development with no milestones, no checkpoints, and no accountability. You only find out something's wrong when the deadline passes.
Communication Gaps
Status updates disappear into email threads. Questions go unanswered for days. You're left guessing whether your project is on track or off a cliff.
Every moving part, mapped
Most studios hide the wiring. I'd rather you see it: every dependency, every handoff, every decision point, laid out before we start. When the whole system is visible, there's nothing left to be nervous about.
What brings you here?
Pick one, and follow the exact path from where you are now to done. You start in the same place every time, and only the middle changes to fit the work.
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Fit call
A free 15-minute call to check we're a match and agree the route. No pitch, no pressure.
This part depends on your choice
Scope on paper
A short discovery chat about your pages and goals, then a written fixed-price proposal. Scope and price locked before you sign.
You bring
Page count, brand assets, integrations.
Your safeguard
Fixed price in writing, nothing quoted blind.
Sign & start
Sign the agreement, pay the deposit, and work begins on a live staging site you can watch.
You bring
Signature, deposit, and your content.
Your safeguard
Nothing starts before it's signed and cleared.
Build & iterate
Weekly updates, a 5-day review window, and two revision rounds. You sign off before each phase moves on.
Your safeguard
You approve every milestone.
Scope on paper
A short discovery chat about your catalog and goals, then a written fixed-price proposal. A big catalog (150+ products) starts with an Audit instead.
You bring
Product count, brand assets, integrations.
Your safeguard
Fixed price in writing, nothing quoted blind.
Sign & start
Sign the agreement, pay the deposit, and work begins on a live staging site you can watch.
You bring
Signature, deposit, and your content.
Your safeguard
Nothing starts before it's signed and cleared.
Build & iterate
Weekly updates, a 5-day review window, and two revision rounds. You sign off before each phase moves on.
Your safeguard
You approve every milestone.
Audit first
Custom work starts with a paid Audit: written findings, prioritised recommendations, and a fixed-price plan. 50% of the Audit credits your build if you go ahead within 30 days.
You bring
Access for me to review.
Your safeguard
You see the findings and the price before committing.
Sign & start
Sign the agreement, pay the deposit, and work begins on a live staging site you can watch.
You bring
Signature, deposit, and your content.
Your safeguard
Nothing starts before it's signed and cleared.
Build & iterate
Weekly updates, a 5-day review window, and two revision rounds. You sign off before each phase moves on.
Your safeguard
You approve every milestone.
Handover
On final payment I deploy and hand over credentials and 100% of the IP.
Tell me about your site
A quick look and a free fit call to understand the site and what it needs.
This part depends on your choice
Scope the redesign
A review of the current site, then a written fixed-price proposal. A legacy build starts with an Audit.
You bring
The current site and what's not working.
Your safeguard
Fixed price before any work.
Sign & deliver
Sign off the plan and deposit, then I do the work on staging where you can watch.
You bring
Signature and access.
Your safeguard
Fixed scope, nothing starts before it's cleared.
Plan the move
An Audit maps what moves and how, then a fixed-price plan to migrate cleanly with nothing lost.
You bring
Access to the current platform.
Your safeguard
Scoped on facts, not guesswork.
Sign & deliver
Sign off the plan and deposit, then I do the work on staging where you can watch.
You bring
Signature and access.
Your safeguard
Fixed scope, nothing starts before it's cleared.
Diagnose
I assess the compromised or broken site and pin down what actually went wrong.
You bring
Access to the site.
Your safeguard
A clear read before any work.
Fix & harden
Remove the malware or fault, run a hardening checklist, and restore it to working order.
Your safeguard
30-day re-infection warranty where hardened.
Sign & deliver
Sign off the plan and deposit, then I do the work on staging where you can watch.
You bring
Signature and access.
Your safeguard
Fixed scope, nothing starts before it's cleared.
Handover
On final payment I deploy and hand over credentials and 100% of the IP, with a 30-day defect warranty.
Tell me about your site
A quick chat about the site you want kept fast, secure, and looked after, whether you're new here or already work with me.
This part depends on your choice
Pick a plan
Lite, Core, or Growth, sized by what your site needs each month, pages covered and change-request allowance.
Your safeguard
You choose the level, and move up or down anytime.
Each month
Maintenance, security updates, backups where I control the platform, a monthly report, and your change-request allowance. Growth adds priority response.
Your safeguard
Growth: critical issues acknowledged within 8 business hours.
What I manage
The application layer: updates, security monitoring, backup checks, and incident response in my control. Upstream uptime stays the provider's.
Your safeguard
A clear responsibility line, no vague promises.
Response commitments
Critical acknowledged within 8 business hours, high within 12. Response times, not resolution guarantees.
Your safeguard
Miss a response and you earn a service credit.
Add-ons
SEO, marketing email, transactional email, or Google Ads, bolted onto a plan when you want them.
Your safeguard
Nothing guaranteed on rankings or traffic, that depends on the market.
It stays yours
Month to month, cancel on 30 days' notice, no long-term lock-in. Your domain, platform, and accounts stay in your name throughout, and on exit your data comes back to you at no charge.
Message me
Send what you need by email or WhatsApp, no ceremony. Already a client? Even simpler.
This part depends on your choice
Change request
A small change that leaves scope, price, and timeline where they are, agreed by message and billed per unit or from your plan.
Your safeguard
Confirmed back in writing before I do it.
Change order
Anything that moves scope, price, or timeline gets a one-page change order, priced upfront and signed before I build it.
Your safeguard
Nothing scope-shifting happens without your sign-off.
Ad-hoc session
A small, self-contained job with no plan attached, or a Concierge request if you're already on a plan. Done and billed on its own.
Your safeguard
Scoped small, no strings.
Priced before it's built
Fixed price, signed where the scope moves, and no surprises on the invoice.
How we'll work together, day to day
Short sprint cycles keep momentum high and surprises low: direct access, weekly transparency, and clear deliverables at every step.
Agile Sprints
1-2 week sprint cycles with clear deliverables each cycle. You approve priorities at the start and review demos at the end. No surprises between milestones.
Real-Time Comms
WhatsApp for quick questions and day-to-day updates. Email for formal documentation and milestone approvals. Direct access to your developer, with no account managers in between.
Weekly Reports
Structured progress summaries covering completed work, next steps, and blockers. You always know exactly where your project stands and what's coming next.
Safeguards built into every engagement
Trust is structure, not promises. These protect your budget, your timeline, and your peace of mind from day one to final delivery.
Free 15-minute call
No-obligation conversation to assess fit before any commitment
Weekly progress reports
Structured updates every week so you're never left guessing
No surprise invoices
Milestones agreed upfront: 50/50 on most builds, 40/40/20 on larger ones. Changes are priced and signed before they're built
Your assets, your name
Domain, platform subscription, and accounts registered to you from day one. I administer, but I never hold your business hostage
Ready to take the first step?
A 15-minute call. No obligation. No sales pitch. Just an honest conversation about your project and whether I'm the right fit to build it.
No-obligation 15-minute call · Founder-led delivery