FROM IDEA TO LAUNCH, WITHOUT THE DRAMA
A structured, transparent process refined across real projects. You always know what's happening, what's next, and exactly what you're paying for. Nothing hidden. No guesswork.
Why do web projects fail?
Most failures share the same three root causes. My process exists to prevent every one of them.
Scope Creep (when the work keeps growing)
Requirements keep shifting because nobody locked down deliverables upfront. Timelines stretch, budgets bloat, and nobody knows what 'done' looks like.
No Process
Ad-hoc development with no milestones, no checkpoints, and no accountability. You only find out something's wrong when the deadline passes.
Communication Gaps
Status updates disappear into email threads. Questions go unanswered for days. You're left guessing whether your project is on schedule or already in trouble.
Every moving part, mapped
Most studios hide the wiring. I'd rather you see it. Here is the whole thing on one diagram: what happens, who does it, and what protects you at every step. Scroll through it, or tap any step to jump straight there.
New project · Stage 1 of 3
Working out what to build
Two booked sessions on Google Meet. In the second we fill the pricing sheet in together on Google Sheets, so the price is something you watched being built rather than something you receive.
- You
- Tell me what the business needs and what can wait.
- Me
- Show you the working, not just the conclusion.
- What protects you
- Nothing is billed until a scope is signed and the deposit clears.
New project · Stage 2 of 3
The build
Kickoff opens this stage and handover closes it. In between, the work sits on a staging site you can visit any time, with a check-in each week and WhatsApp (opens in new tab) open throughout.
- You
- Look at it as it goes, and say when something is not right.
- Me
- Build it, and keep you posted without you having to ask.
- What protects you
- Two rounds of changes included, and progress you can see.
New project · Stage 3 of 3
Live, and yours
It goes live and I hand you the keys in the same session, through the Google Drive folder you have had all along.
- You
- Take ownership, and ask everything you want to ask.
- Me
- Put it live, transfer all of it, and show you how to run it.
- What protects you
- 100% of the IP transferred, plus a 30-day defect warranty that costs you nothing.
That is the whole process
If that is how you would want this handled, the next step is a short brief. Every question in it is one I would otherwise have to ask you on the call.
Once it's live · Stage 1 of 3
The first month
You run the site and I watch it. Any defect is mine to fix at no charge for 30 days, whether or not you take anything ongoing.
- You
- Use it properly, and say when something does not look right.
- Me
- Watch it, and fix defects without an invoice or a debate.
- What protects you
- The 30 days are unconditional and never used to sell you a plan.
Once it's live · Stage 2 of 3
How a month works
The same three things, in the same order, every month. You send changes whenever they come up, WhatsApp (opens in new tab) being fastest. I keep it current. We review it once on Google Meet.
- You
- Send changes as they come up. Never save them for a meeting.
- Me
- Keep it current and backed up, and tell you what I did.
- What protects you
- Month to month, cancel on 30 days, never a condition of handover.
Once it's live · Stage 3 of 3
When something bigger comes up
Anything bigger than a small change goes back round to scoping, on the same sheet in Google Sheets, priced the way the first project was.
- You
- Say what has changed, and what you want it to do.
- Me
- Scope it from the top, at the same table as before.
- What protects you
- Same process, same fixed price, and your accounts stay yours.
If you already have a site
Care and monthly work get quoted the way a build does: scoped first, fixed after. Tell me what you have and what keeps breaking.
Ready to take the first step?
A 15-minute call. No obligation. No sales pitch. Just an honest conversation about your project and whether I'm the right fit to build it.
No-obligation 15-minute call · Founder-led delivery