KNOW WHAT'S WRONG BEFORE YOU SPEND
The Audit is a paid technical diagnostic for websites, stores, and systems that aren't performing, or aren't yet scoped. I dig in and hand you a written report, prioritised findings, and a ready-to-sign fixed-price plan. Go ahead within 30 days and half the Audit fee comes off your build.
- Written report
- Prioritised findings
- Fixed-price SOW
When do you need an Audit?
When the scope is genuinely unknown. A clear, well-defined project gets a fixed-price proposal directly. The Audit is for everything a quote would otherwise have to guess at.
A store that stopped performing
Sales plateaued, the product feed (the list Google reads) keeps rejecting products, pages crawl on mobile, and every report you get says everything is fine.
A site somebody else built
Inherited, legacy, or abandoned mid-project. Before anyone builds on it, someone should find out what's actually in there.
A catalogue past 150 products
At that size, migration and structure can't be guessed. The Audit counts what's really there so the quote is built on facts.
Custom software
Business rules, integrations, data. I don't quote custom work blind. The Audit produces the scope, the architecture, and the price.
What does the Audit deliver?
Three documents, all in writing, all yours to keep, whether or not you build with me.
The report
What I found, in writing, in plain language.
- Every issue documented, not summarised away
- Technical detail where it earns its place
- Yours to keep, whoever does the work
The findings, prioritised
Not a wall of red flags. An ordered list of what matters.
- What's costing you now vs. what can wait
- What to fix, what to rebuild, what to leave
- The honest answer, even when it's 'do nothing'
The fixed-price plan
A ready-to-sign Statement of Work with one number on it.
- Scope you can hold me to, in writing
- One fixed price, no hourly meter
- 50% of the Audit fee credits to the build
Half the fee comes back
Go ahead with the work within 30 days and 50% of the Audit fee credits to your build. In practice, the Audit stops being a cost and becomes the first half of your deposit, paid for finding out the truth first. And if the honest finding is that you shouldn't build at all, you'll have that in writing too.
Common Questions
The Audit is a paid technical diagnostic for work that isn't yet clearly scoped: a legacy site, a big catalogue, custom logic, or a store that's stopped performing. I dig in and hand you a written report, prioritised recommendations, and a ready-to-sign Statement of Work with one fixed price.
It's a fixed fee, and you get the number on the free 15-minute fit call before you commit to anything. Go ahead with the work within 30 days and 50% of the Audit fee comes off your build.
When the scope is genuinely unknown: a site someone else built, a catalogue past 150 products, custom software, or anything I'd otherwise have to guess at. Clear, well-defined projects skip it and get a fixed-price proposal directly.
The report, the findings, and the Statement of Work are yours to keep and act on, with me or with anyone else. The Audit stands on its own; the credit is there if you continue, not a hook to make you.
No. A free audit is a sales document wearing a lab coat. Mine is paid because it's real diagnostic work, and the findings answer to you, not to a pitch.
Stop guessing. Start knowing.
Tell me what you've got and what it's doing to you. The fit call is free; it's where you get the Audit's fixed fee and decide if it's worth it.
No obligation • 15-minute call